Do you have an app idea? 

If you have been thinking about building an app for sale on iTunes or Google Play Market, this is the event for you. If you have an business and think you need an app (you do- maybe a few) this is also the place to be.

• How do you protect your app idea?

• How do you take an idea and build an app?

• How do you design an app people want to use?

• How is an app developed?

• How do you market your app & gain new users?

• How do you monetize your app?

• What business functions can you automate with an app?

These and more questions are answered March 11, 2013 @ 6PM - 8:30 PM. Come learn about the App Development process for you, your venture or your existiing business @ The Hub in Seattle. Michael Devellano is a principal of iworkdigital.com a boutique mobile app development and design shop.

With over 15 years in the wireless and mobile application development industry this will be a chance to understand end to end how to successfully launch your idea into an iPhone, iPad and/or Android application.

Moderator: Sandira Calviac is an entrepreneur and will moderate our expert panel

Panelists: 

Michael Devellano

Michael Devellano has spent 20 years in the wireless and application development space with companies such as Rhythms, RIM (BlackBerry) and Rogers Wireless. He was the founder of social music network Hypster.com which grew to over 4 Million users; was a co-founder of Portable Intelligence, an early stage iPad; andForce.com, a platform for sales organizations. He is a principal of iworkdigital.com LLC a boutique mobile application development shop with a team of 25+ designers and software developers.  http://www.linkedin.com/profile/view?id=11428366&trk=nav_simple_tab_profile

Michael will take us through the end-to-end considerations and provide insight into taking an idea from nascent stage, to validation, planning, design, development, and to successful launch & monetization.

Sheena has a powerful combination of  mobile, consumer and high-tech marketing. She’s a self-proclaimed Gadget Geek,  and has lived and worked in China, India and throughout the US.  

Sheena’s expertise is marketing, mobile app strategy, developer outreach and engagement. Her understanding of the mobile marketplace and the technologies affecting it, help her build brands, developer communities and position companies as thought leaders.

Sheena is a Board Member of Mobile Monday America, a collaboration between the largest  Mobile Monday chapters across the US, and co-chairs Mobile Monday Seattle, a vibrant, 5000-plus community of mobile developers, executives, VCs & entrepreneurs

Prior to founding The Lucid Way, Sheena was North America Marketing Manager for Bluetooth wireless technology. She oversaw US-based marketing programs, including launching Bluetooth high-speed technology to the 12,000+ Bluetooth member companies and spearheaded the Bluetooth hands-free campaign for consumers.

Sheena excels at partner development, having created technology  co-marketing campaigns with Qualcomm, Samsung,  Microsoft, Nokia, Cisco, Alaska Airlines and Fox Home Entertainment.  She also holds expertise in Web management for brands, from blog strategy and site design to metrics and search optimization (SEO). 

Emily Chow (Chow Communications) is an expert in search engine optimization and marketing. She will contribute to the panel about successful marketing and launch of mobile apps. http://www.chowcommunications.ca

Jai Jaisimha is CEO of Mobile SEO firm Appnique, and will speak about successful marketing and launching mobile apps. http://www.appnique.com http://www.linkedin.com/profile/view?id=71466&locale=en_US&trk=tyah

Sarah Lysons ESQ (Perkins Coie LLP) will contribute to the discussion of how to protect your app ideas.   http://www.perkinscoie.com/slysons/

Food and Beverages will be provided and there will be sponsor giveaways.

More info: ideas@iworkdigital.com  

818-588-6771